Truly partnered with 360i to launch Truly Originals, a limited-edition artist collaboration series released like a sneaker drop—pairing culture-forward artists with the brand’s new flavor launches. Justin Snow Films led creative direction, animation, and 3D design, bringing each artist’s illustrations to life through motion and dimensional renderings of the limited-edition cans.

The campaign’s success led Truly to extend the artwork across packaging, posters, and merchandise nationwide.

Created in collaboration with 360i (Agency), Peter Wood (Executive Creative Direction), Sage Lucero and Christian Napolitano (Copywriting), Josh Dickinson (Photography), and artists Max Loeffler, Armando Veve, Nikoo Bafti, and Merijn Hos (Artwork).