TikTok’s first global initiative, Small Wins, celebrated how small businesses turn creativity into growth on the platform. Justin Snow Films helped bring the campaign from concept through launch, shaping its visual language, story approach, and editorial tone. Our team led editing for a series of films spotlighting business owners worldwide, capturing how everyday moments on TikTok can spark real business impact. The campaign became a cornerstone of TikTok’s small business strategy, inspiring entrepreneurs across the globe to turn “small wins” into lasting success.

Created in collaboration with Kinney Edwards (Executive Creative Direction), Jay Sphere (Art Direction), Andy Dezza (Copywriting), and designers Chad Horwitz and Riley Williamson.