To prove that user testimonials don’t have to be boring, J. Walter Thompson partnered with Justin Snow Films to create The Bold Box—a playful social experiment designed to showcase the effectiveness of Listerine Ready Tabs. What began as a spec video quickly evolved into a full commercial concept after the brand’s enthusiastic response.

Justin Snow Films handled concept development, direction, shooting, and editing—capturing the humor and freshness behind the product experience. The success of the initial film led to a 15-second national spot produced in collaboration with J. Walter Thompson’s creative team.

Created in collaboration with J. Walter Thompson (Agency), Amy Carvajal (Executive Creative Direction), Claire Healy (Art Direction), Christina Pitsinos (Copywriting), and Kevin Tkach (Motion Design).