Bushmills partnered with Virtue to celebrate a simple yet powerful message: Bushmills is the original whiskey. For St. Patrick’s Day, the brand invited drinkers to raise a glass, literally, by buying their first drink on Bushmills.

Justin Snow Films developed the creative treatment and produced an animated hero film that blended historical storytelling with a vintage-noir aesthetic. The result was a playful yet refined campaign that honored Bushmills’ heritage while giving the brand a contemporary motion identity.

Created in collaboration with Virtue (Agency), Cameron Farrelly (Chief Creative Officer), Jessica Toye and Heather “McT” McTavish (Creative Direction), R.G. Logan (Strategy), Alex Morris (Senior Strategy), Jill Rothman (Production), William Crouse (Production), and Charlotte Von Kotze (Music Direction).